So you’ve launched your blog and it’s ready for traffic. You’re confident that the content you have produced is amazing, thoughtful, original and everything else that people will want to read. But how do you get people to see it? If you’re thinking of posting your blog on your own website, or other social media sites such as Facebook and Twitter, think again.
While these are great traffic sources for general blog posts, they won’t give much help in terms of driving traffic to a blog with the sole intention of selling a product. In order to drive visitors to your blog so that they can purchase your products, you need to look at traffic sources which focus on e-commerce specifically.
Here are five top places where you can find potential customers and sell your products online:
Facebook Ads
Facebook has over 2 billion monthly active users and if you can attract even a small percentage of them to your products, you can make a lot of money. While Facebook is best known as a social traffic network, it has become more and more of a place to shop and make purchases over the last couple of years.
With this in mind, it’s no surprise that Facebook boasts some of the highest conversion rates in the business. It’s easy to see why a click on Facebook takes you to a product page and then a purchase. There are a few different ad options depending on your goals and what you want to achieve.
You can run ads to drive traffic to your website from Facebook, to a specific web page, or to promote certain products, apps or events. If you run ads to drive traffic to your website, you can use a retargeting campaign to focus on people who have already visited your site. This can be a great way to drive repeat traffic and increase your average order value.
Google Adwords
If you want to drive traffic to your products and website, then Google Adwords is the place to do it. It’s a huge platform where you can create an ad campaign targeted at people searching for products and services like yours. The great thing about Google Adwords is that it’s not just text ads that you’ll see. You have the option to create a display ad with an image too.
This is also a great source of organic traffic, as the general public will see your ad in the search engine results pages (SERPs). You can also use Google Adwords to promote your products through blog posts. Google Adwords is great for generating traffic and it can also be used to drive conversions, but it can be expensive if you don’t know what you’re doing.
You can’t just create a campaign and expect to make sales immediately. You need to create a comprehensive strategy that includes a thorough keyword research phase and an analysis of your competition to create a winning campaign.
Instagram Influencers
Wouldn’t it be great if you could just pay someone to post your products to their audience so you could get more sales? Well, the good news is that you can. If you are willing to pay, you can have your products featured by top influencers on Instagram. But be warned, it’s not cheap. Not only will you have to pay the influencer a one-time fee for posting your product, but you’ll also have to pay to have the post “sponsored”.
These sponsored adverts will appear at the top of the influencer’s feed with a caption crediting your company and linking to your product page. There are several ways to approach obtaining a sponsored Instagram post. You can reach out to influencers you follow and ask if they would be willing to post your product for money. You can also look for companies that help you connect with these influencers and make deals for sponsored posts.
Amazon Sponsored Products
If you sell physical products through your blog, Amazon can be a great source of traffic. You can list your products on Amazon and use their “Sponsored Products” program to promote them to relevant customers. Amazon will place your products in places like the product search results and “Customers also shopped for” sections. This will result in more traffic to your products and an increase in sales. You can also use the Amazon platform to promote your products through blog posts. You can create an Amazon “Friendly” blog and use an Amazon Associate link to promote your products. If you link to your products through the Amazon platform, readers will see the price listed in their local currency and you will receive a percentage of any sale made through your link.
Reddit Sponsored Ads
Reddit is a massive platform with over 350 million users from all over the world. Its incredible traffic numbers make it a great place to drive targeted traffic to your website or blog. One way to do this is to advertise on Reddit with Sponsored Ads. Reddit Page allows advertisers to create ads that appear on the site. These ads can either be displayed as a link to a landing page or a direct link to a product page on your website. There are plenty of subreddits where you can advertise your products, you just need to find them. The subreddits with the highest amount of traffic are listed on the front page of the site.
Conclusion
There are millions of people online at any given time, and you can tap into that traffic by finding the right places to post your products. You’ll need to invest some money in ads to drive traffic, but it’s worth it when you think about the return on investment (ROI) you’ll be getting from those ads. With the right strategies in place, you can tap into these sources of website traffic and start selling your products like never before. The more traffic you drive to your blog, the more you will sell, and the more money you’ll make. Remember, a blog isn’t worth much if nobody sees it. So be sure to approach these traffic sources with confidence, and you’ll see your blog flourish.
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